Many practices are very busy switching over to ICD-10 or completing various other Healthcare regulations/procedures newly required by payers. These tasks are time consuming and expensive so they often, rightfully so, take budget precedence over other departments. Marketing is typically an area that practices choose to trim in accommodation, as many practices want to rely on their great reputation in the public and a their good relationships with Primary Care Physicians. Practices need to realize that patients today are more skeptical of advice and have the resources at their fingertips to double-check any recommendations given to them. Of the 87% of U.S. adults that have access to the Internet, 80% use it to research health topics.
Contact us to discuss how we work with our clients to utilize outcome data to enhance their online presence and reputation.