5 Trends Putting the Squeeze on Surgical PracticesMany practices are very busy switching over to ICD-10 or completing various other Healthcare regulations/procedures newly required by payers. These tasks are time consuming and expensive so they often, rightfully so, take budget precedence over other departments. Marketing is typically an area that practices choose to trim in accommodation, as many practices want to rely on their great reputation in the public and a their good relationships with Primary Care Physicians. Practices need to realize that patients today are more skeptical of advice and have the resources at their fingertips to double-check any recommendations given to them. Of the 87% of U.S. adults that have access to the Internet, 80% use it to research health topics.

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About the Author

Jeff Wertz

Jeff Wertz

Jeff is an ortho sales veteran who believes that outcomes are the key to determining value. He relentlessly stays on top of CMS rulings and ortho trends - not because he has to.. but because he loves it, really.

jeff@codetechnology.com